 Bytesize Limited is recruiting for the position of a Digital Media Planner. We are not your typical agency. We are full service digital agency who love and produce brilliant digital work. We have interesting and daring blue chip clients who are highly involved in our marketing process. Our fun culture, love of living well and passion for great work make Bytesize a great place to be everyday. From developing digital advertising campaigns to crafting digital strategies for emerging media, Bytesize is uniquely skilled at growing brand equity. Join us to be a part of a unique culture, which fuses strategy, innovation, and creativity. Job Title: Digital Media Planner
Location: Lagos Responsibilities: - The Digital Media Planner has responsibility for developing, implementing, and optimizing online strategies and initiatives for a variety of clients.
- Integrates digital media with offline advertising and marketing programs.
- Strategizes ways to most effectively use Internet and other digital media budget to the greatest benefit for our clients.
- Recommends online media budgets, supervises media billing, manages reconciliation, and all budget reporting as requested.
- Develops buying strategies for maximizing media money, and handles media RFPs and negotiations.
- Writes online media plan recommendations and point-of-views across a wide array of opportunities.
- Utilizes research to develop target audiences and media recommendations.
- Consults and provides POV guidance across variety of social and earned media opportunities, including ways in which they can be connected with paid media opportunities.
- Seeks out and shares emerging media and relevant advertising opportunities with the media department and client teams.
- Works closely with media supervisor, account team/client throughout online campaigns to monitor, report and optimize performance, resolving any performance issues.
- Understands various tracking services and can build campaigns, traffic and track them for reporting purposes.
- Analyse tracking results and write detailed campaign reports.
- Works closely with creative team to ensure efficiencies with campaign pre- planning (aligning creative vision and assets with media plan) as well as campaign execution (timeliness of all asset delivery and ensuring full functionality of all deliverables).
Qualification/Experience: - 2 years of online media planning/buying experience.
- Good writing and presentation skills, strong negotiation skills, detail-oriented with strong attention to follow-through.
- Working knowledge of basic media math and negotiations tools including, but not limited to: CPM/CPA/CPC modeling, ROI forecasting, cost negotiation and budgeting.
- Strong personal case studies with attention to detail and analytical thinking skills.
- Experience using DoubleClick/Dart and/or AtlasDMT adserving technologies.
- Experience with online research tools including Nielsen, @Plan, AdRelevance, ComScore, Google Analytics, etc.
- Highly numerate; extremely good in maths and very good use of excel.
Application Closing Date
30 June, 2012
How to Apply: |
Bytesize Limited is recruiting for the position of a Digital Media Planner. We are not your typical agency. We are full service digital agency who love and produce brilliant digital work. We have interesting and daring blue chip clients who are highly involved in our marketing process. 
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